Episode #1 from the Journeys series is now available to rent or buy on Vimeo On Demand . You can rent it here. For now it is available to pre-order and it will be released fully – along with extras – this Saturday, 27th of June.
There will also be a cinema screening at Il Kino this Saturday.
The documentary is a labour of love for me, and has grown from small beginnings, into what I hope will become eventually a 6 part series.
Beyond that, the rental through Vimeo On Demand, marks the next step in a paradigm shift in my approach to the record industry, and how to live and work as an independent artist.
I do believe that there is a totally new potential in the business of being a musician available. I am not talking about the world of Spotify and the new music industry. I am not “anti” any of this. I just don’t believe that it is a genuine solution for modern musicians. It and they just do not pay. And unlike most people, I dam well believe in the financial worth of a song. It needs to be stood up for.
Musicians have always been the bottom of the pile in our industry. It has always seemed to me that everyone seems to get paid in the music industry before the musician.
I believe that the modern musician needs to get much more practical in his approach to business and grow much greater capability in learning how to use and exploit the power of modern media.
I am fascinated by the new distribution channels opening up, and especially in the ability for the musician to do direct business with the fans.
The genesis of Journeys was about trying to get to a quicker and more immediate mode of distribution with my fans. It is a problem I have not solved, but utilising the power of Vimeo on Demand – and of making my own documentary work – does mark something of a revolution in how I intend to go forward.
For now, I am just proud to be showing my work, and excited to live in a world where there are so many possibilities opening.
We need to get active, we need to cease to be passive.
The future of the modern independent musician will not be answered by Spotify, itunes, Tidal or the “new industry” but by our capacity to rely on ourselves and to utilise modern media as a way to distribute – and live off – our art.